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Promotions
Marketing
New Item Placements
Cost Estimates for Budgeting
File Naming
Offer and schedule 3 to 4 1-month per year or up to 16 weeks per year. Depending on retailer, 1 or 2 week promo periods are good especially when based on scandowns
Deals
New Store Openings – continue 50% free fills for new stores. Our case counts are above average, and the ½ cases offered have experienced no hard push backs from customers. New stores/accounts should focus on sampling and promotions. Full case free fills require approval.
Distributors
This general plan is intended for independents and retail accounts that do not get their own promo plans. Therefore, any retailer with an account plan must be excluded from the distributors' deals.
Free fills
50% off per case varies by distributor. You’ll need to know your distributor pricing.
Retailer ads
$500 maximum spend
Print/flyers
Digital
Demos In-store (averages)
Per 4 hour event – assume $150
Shared – assume $100 (preferred)
Coordinate with Beth and Mallory
Sample Kits
$1 per tray undelivered. 1 case can fit 20 trays or $20/case.
Work with distributors on delivery or estimate shipping at $15/case via UPS Ground.
Coordinate flavor mixes with Beth.
Merchandising Items/SWAG
Recipe pads - (q. 50 pads) $3/pad – tear off sheets featuring one flavor per recipe. Specify flavors.
Pairing cards - (q. 2,500) $.089/unit – nice card stock, 2-sided, color 4x5” cards
Pens – (q. 2500) $.31/unit
Totes – (q. 425) $2.45/unit
Napkins – (q. 2500) $.35/unit
Pins – (q. 1260) $.42/unit assorted colors by flavor
Effie Hats - (q. 50) $14.59/unit (use judiciously)
Effie Tumblers – (q. 72) $7.32/unit (use judiciously)
Store Competitions and Distributor SPIFs
Prizes consist of gift card(s) $50/$100 increments and Effie SWAG basket.
Discuss SPIF parameters with Irene before offering. Awards are based on target sales goals.
Merchandising Audits – TBD depending on who can conduct and if we want to hire a 3rd party eg Survey.com. Factor I $15/store. Minimums may apply. Discuss with Irene beforehand.
Retailer Name_Status_Save Date where:
Retailer = short name
e.g.
Harmons_Complete_11.4.22.docx
AJ_Partial_11.20.22.docx
Lunds_Rev1_4.7.23.docx
Email all requests to effie@effieshomemade.com Your first point of contact is Beth.