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About Us

Meet Our Founders

Joan MacIsaac & Irene Costello

Two friends who have known each other for more than 30 years founded Effie's Homemade. Joan MacIsaac and Irene Costello began their partnership with their  first company, Ruby Chard Cooking Classes.

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Meet Effie

The Effie Story

Effie MacLellan, Joan's mother and inspiration for Effie's Homemade, grew up on a small farm in a village called Margaree on Cape Breton Island, Nova Scotia.  Effie's stories of this rural and rugged community evoke images of simple, honest times when farming was a way of life and Scotch Gaelic was spoken at home.

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Effie's in the Community

Effie’s Homemade believes very strongly in the notion of paying it forward. We maintain a strong commitment to give back to our community. Learn how we support non-profits and entrepreneurs through donating our money, our products, and our time.

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